Designing a commercially successful label is art. Good attractive labels help to sell products and enhance the branding. But how does one get a successful label design which is commercially viable.
Here are 5 tips which can result in an eye catching label design.
Selection of colors Whether vibrant or sober , the colors of the label should match and compliment the product and the rest of the packages. There should be no clash of colors and confrontation with the product design.Best color combination which synchronise must be used so a harmony is created. Product label design plays a major role in purchasing decision of customers as it induces them to pick the product.
Importance of Product Illustrations Companies spend millions of dollar in product design which is almost an independent profitable industry. Hence product image is important and must be displayed on the label. But mere display of an image is not enough. The presentation, quality and clarity of the product image is equally essential as bring attention to the product.
Easy to understand The label design must be easy to understand within seconds as the attention span of the customer is very limited. If the attention of the customer is captured then the prospect of a sale is enhanced. The content must be so legible that it should be visible from a distance. Selection of fonts must be done carefully so that they have a neat look. A simple effective tagline about the merits of the product also helps the label to attract customers.
Accurate information- In the present say scenario of cut throat competition and consumer awareness, it is very essential that accurate information should be displayed on the label design. The legal licences, codes and contact
Quality of printing Printing is as essential as design artwork. The material used for printing also lifts up the look of the design. It must be suitable to the look and feel of the label design. Whether paper, plastic or vinyl , the label can be the personality of the product.
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